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TheraLife® Incorporated is a business headquartered in California. We are an emerging leader in the field of botanical health therapies. We strive to use innovative drug delivery technology to get the active ingredients of our products to where they are most needed in the body. We offer products that heal the body naturally and intracellularly, from the inside out.
15 of the best email newsletter examples we’ve ever seen
1. General Assembly
General Assembly offers educational courses, workshops, and boot camps in topics like coding, digital marketing, analytics, user experience (UX) design, and software engineering.
Their newsletter provides valuable dates and allows users to RSVP to upcoming events and workshops, and they do it in a very minimalistic fashion, even breaking down dates on a per-week level with a section called “This Week’s Events.”
Why it works
General Assembly’s email newsletter example is effective for two reasons: (1) it offers up a wealth of upcoming content and (2) keeps that content simply organized. At a glance, you can quickly see what long-term courses and after-work panels are available to you at the click of a button.
This kind of email newsletter works best with an engaged audience who is further in the conversion funnel — they’re actively looking for courses, webinars, boot camps, and workshops from GA.
2. Penguin Random House
Are you creating one newsletter and sending it to all of your subscribers? Take a page out of the Penguin Random House playbook and send more personalized newsletters. Based on the information that you collect from your subscribers, you can segment your list and provide personalized content.
A personalized send shows people content that’s relevant to their interests. After all, you wouldn’t market sci-fi to a romance novel enthusiast, or vice versa.
But how does the publisher know which books the subscriber likes? In this case, Penguin Random House sent the subscriber a link to a preference center to select the most appealing book genres. Using that information, all of the newsletters that this subscriber gets are now customized.
3. The Moz Top 10
SEO giant Moz sends out a semimonthly email newsletter to share 10 of valuable, recent articles about search engine optimization and digital marketing.
Even better, they don’t stick strictly to their own content, choosing to curate the best they can for their readers.
These kinds of roundups can be relatively low-lift for businesses to put together — for example, you can throw a Google Alert on a trending topic or relevant keyword to make compiling your top 5 or top 10 easy.
Why it works
Moz’s Top 10 email features simple, no-frill design elements. It’s content-driven yet concise, and each article — whether they’re demystifying Google’s latest algorithm updates or diving into voice search — gets a 1-2 sentence tag to grab readers.
This kind of B2B email newsletter is perfect for establishing your brand as a thought leader or industry expert. It shows readers that you provide ongoing value, stay on top of the latest trends, and collate important updates that’ll keep open rates high.
The Moz email newsletter example plugs a few of their own features, but is primarily a tool for knowledge share.
Because you’re not trying to constantly sell, sell, sell, your readers will look forward to the insights each round-up brings.
4. Fizzle
This is another unique take on a newsletter because Fizzle tries to keep the reader in their inbox instead of directing them all over the place.
In other words, Fizzle brings their content directly to subscribers so that they don’t have to click on links unless they truly want to dive deeper into the topic.
Why it works
This kind of email is a great way to establish trust with your subscribers because, while it culminates in a call-to-action for a free trial, they aren’t desperate for you to make a sale right then and there.
If you stay on the email page, great! You learn something new from the Fizzle team. If you sign up for a free trial, awesome. This kind of example proves that it’s less about conversion and more about building a relationship.
There’s enough meaty, relevant content to prove that they aren’t trying to be salesy or spammy. Instead, Fizzle offers a peek behind the curtain, often using a first-person POV to establish intimacy and expertise.